10+ Tools Top PPC Media Buyers Are Using in 2025

3 of them you can swipe right now

Author

Saku F
July 23, 2025

Most media buyers don’t need more theory.
They need better tools.

Here are 3 you can use today for fast wins

Automate your search term audits

GPT-Powered Search Term Analyzer


Run the Google Ads script to pull your top 100 search terms based on cost, clicks, and conversions.

  1. The script auto-feeds the data into a pre-built Google Sheet with smart formatting and tagging rules.

  2. Paste the query list into GPT using the provided prompt — it classifies each term as Keep, Negate, or Expand, based on your campaign rules and performance logic.

  3. The Sheet auto-calculates a Commercial Intent Score (0–10), flags brand vs. competitor terms, and highlights where budget is being wasted.

Keyword Research GPT

AI Keyword Research for Media Buyers

Keyword Research GPT


A smarter, faster way to build high-intent campaigns without touching Keyword Planner or sorting clusters by hand.

Just plug in your URL & business details

What you get (in seconds):
1. 25+ high-intent keywords
2. Pre-grouped ad sets with headline themes
3. Match types + intent breakdowns

Grab & install plug & play Looker dashboards

Meta & Google Looker Dashboards

Instantly deploy high-performance dashboards for Meta & Google Ads.
Track real-time ROAS, geo CPAs, placement performance, and buyer insights — without building from scratch.

All of that’s inside Paid Media Lab PRO — along with:

  • 🧠 30+ Custom GPTs ($2,999 value)

  • 📁 50+ Paid Media Frameworks & SOPs ($499 value)

  • 💡 100+ Google Ads Scripts Vault ($1,559 value)

  • 📊 50+ Looker Studio Dashboards ($3,950 value)

  • 🧪 10+ AI Agents for Media Ops ($21,449 value)

  • 📂 Swipe Files That Convert ($97 value)

  • 🧷 Creative Testing Calendars ($149 value)

  • 🧠 Performance Audit Decks ($299 value)

  • 📞 Weekly 1on1 Calls ($549/month value)

A private group of the sharpest buyers I know

Paid Media Lab PRO is for performance marketers who’d rather out-think the algo than out-spend the competition.

👉 Check it out here – $47/mo

Paid Media Lab PRO

Skool is a platform where people learn together online. Courses + community + chat. Join now for free!

www.skool.com/paid-media-lab-pro-4362/about?ref=ea0883f8d6444f0c9d388f1e2f33bbef

Try it. Cancel anytime.
If even one tool helps you save 2 hours this week, it’s paid for itself.

— Saku
Paid Media Lab