$72K/mo brand — tracking was the bottleneck, not the ads

Here’s one you’ll relate to.

DTC brand spending ~$72K/mo.
Solid creatives. Scaling budgets.

But:

• Match rate stuck at 65%

• GA4 data didn’t line up with backend

• Meta underreporting by $30K

Ads looked like they weren’t working. But they were.
The tracking was lying.

14 days later, after fixing it with my Attribution Recovery Protocol (ARP):
✅ Match rate 92%
✅ $18K+/mo in “invisible revenue” recovered
✅ CPL dropped 22%

I break it down in the video:

🎥 Watch the 5-min breakdown of how we fixed it 

— Saku
Founder, Paid Media Lab™