- Paid Media Lab
- Posts
- ChatGPT now beats Google Ads?
ChatGPT now beats Google Ads?
Plus: the 5 Google Ads segments saving media buyers $$$ & a quiet PMax update that changes branding
ChatGPT is converting 2x better than Google.

According to a new Writesonic report, ChatGPT converts 2.08x better than Google Ads.
No, that’s not a typo.
Here’s what’s happening:
People don’t want to scroll landing pages anymore
They want to ask, get answers, and decide fast
GPTs act like conversion-trained sales reps
Imagine this flow:
👉 Someone clicks your retargeting ad
👉 They land on a GPT that answers their objections, filters offers, and recommends a next step
👉 No load time, no wasted attention span.
It’s like replacing your funnel with a conversation that knows what they want before they ask.
What You Can Do Today:
Build your own GPT sales rep:
Use the ChatGPT GPT Builder to train it on your product, offer logic, and FAQsPlug it into your funnel:
Run cold to landing, but test warm → GPT as a nurture/conversion layer (especially in lead gen)Use it in outreach:
Replace static cold emails with an “Ask me anything” GPT flow (we’ve seen crazy reply rates)
Inside Paid Media Lab PRO, we’ve released:
A Keyword Research GPT (structured, intent-tagged, ad-ready)
A CRO Audit GPT (spots leaks, boosts CVR)
An RSA Generator GPT (writes high-converting Search ads)
An N-Gram Analyzer (auto-flags wasted spend)
A Pacing Assistant GPT (tracks spend vs. pacing in real-time)
Google Performance Max: New Brand Asset Rules You Need to Know

Here’s the scoop:
Google just rolled out a small-but-mighty update to PMax: you now have control over how your brand assets are shown across placements.
Before?
PMax would Frankenstein your headlines, images, and CTAs together into AI-driven layouts — sometimes on-brand, sometimes... not.
Now?
You get to enforce brand rules to protect how your logo, brand name, and key assets appear across Google’s network.
– No more sloppy AI asset pairings
– Less creative fatigue risk
– More control = more consistent lift across performance + brand recall
Here’s What You Should Do
– Head into your PMax settings
– Use the “Brand Controls” section to upload preferred brand formats
– Lock down core messaging assets (esp. for retail/eComm)
🧪 You’re Already in the Lab. Now Try the Pro Vault.
You’ve seen the free tools. You’ve felt the momentum.
But Lite is just the lobby — Pro is where things scale.
$15K+ in AI Tools, Custom GPTs, Scripts, and Scaling Systems for Media Buyers.

Paid Media Lab Pro is where the real work happens.
Where the buyers running $500K/month accounts sharpen their edge and steal hours back from ops.
This is your unfair advantage inside the ad account.
For performance pros who want to scale faster — with fewer tabs open.
What’s inside the lab:
- 30+ Custom GPTs that think like your best media buyer
- 50+ frameworks & SOPs ripped from 7-figure accounts
- 100+ plug-and-play Google Ads scripts
- Looker dashboards that actually tell you what to do next
- 10+ AI agents automating boring ops
- Swipe files, testing calendars, audits, calls — all done for you
It’s $15K+ in tooling.
You get to try it risk-free for 7 days free and after that $49/mo.
Limited to the first 150 buyers. After that, price goes up — and doors close.
🔁 30-Day Guarantee:
If it doesn’t save you 5+ hours this month, I’ll personally refund you.