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Google Ads adds new “Conv. value (incl. predicted)” metric

Google Ads just quietly rolled out a crystal ball.

Author

Saku F
July 02, 2025

Google Ads just quietly rolled out a crystal ball.

The new "Conv. value (incl. predicted)" metric gives you more than just rearview insights—it forecasts what that click might be worth tomorrow.

Why it matters:

  • Useful for long sales cycles: Now you get early signals without waiting weeks.

  • Great for eCom & SaaS: Start optimizing for future LTV.

  • But handle with care: Google's being cryptic on methodology.

Pro tip: Segment by campaign. If predicted > actual, lean in. If it’s way off, reassess your conversion tracking.

CMOs: Don’t Just Use AI—Assign It a Leader

AI isn't a side project. It's a re-org.

Danny Denhard lays it out: most orgs dabble in AI. But the real edge? Appointing an AI Owner with budget, authority, and cross-functional reach.

2 game-changing models:

  • Owner – Co-Owner – Collaborator framework: Assign responsibility, not just access.

  • Org redesign: Structure teams around AI workflows and eliminate deadweight skills.

What CMOs should do now:

  • Identify a leader (growth or search backgrounds work best)

  • Roll out a 90-day plan with tooling, training, and internal workshops

  • Assign budget and performance goals tied to automation, not just efficiency

Trust me—your CEO is going to ask what your AI plan is. This article gives you the answer.

YouTube Analytics: Finally Built for People Who Hate Dashboards

YouTube just turned Advanced Mode into something your intern and your CMO can use.

Here’s what’s new:

  • Saved reports (finally!) = stop rebuilding views every time

  • Clean sidebar UI = faster comparisons

  • Pre-set breakdowns (retention, playlist, audience) = smarter decisions

Why it’s useful for marketers:

  • Turn top-performing video reports into a weekly team KPI

  • Save content-type comparisons to plan media budgets

  • Share clean, actionable dashboards with clients or stakeholders

This is how YouTube becomes a real performance channel—not just a top-funnel toy.

Most GPT prompt lists are built for copywriters.

I built one for Meta Ads Strategists spending real money.

If you’ve run Meta campaigns, you’ve faced:

  • ROAS swings

  • CAPI bugs

  • Creative fatigue

  • Scaling volatility

  • Reporting chaos

So I made a prompt library for strategists, not hobbyists.

💡 Built to help you:

  • Diagnose funnel leaks fast

  • Write test plans in minutes

  • Generate briefs, reports & ad angles like a machine