Google’s AI Mode is Killing Spreadsheets

Finance queries now show rich visuals inside Google Search. If your landing page is just a prettier spreadsheet... you’ve already lost.

Saku F
June 17, 2025

Google AI Mode now creates custom charts and graphs when searching for financial data.

Spreadsheets are dead. Google just added rich visual finance charts right inside search.

If you’re in FinTech or SaaS, this means searchers get what they need before hitting your landing page.

Pulse Tip: Focus your copy and creative on narrative, not data. Tell a better story than a bar graph ever could.

YouTube is no longer just top-of-funnel. Google's new Demand Gen campaigns bake in Gmail, Discovery, and Shorts to convert, not just get views.

Pulse Tip: Shift your creative to match intent. Think “testimonial hooks” > “brand vibes.”

Google finally admitted it: domain migrations can tank your visibility if redirects, crawl budgets, or canonical tags aren’t tight.

Pulse Tip: Moved domains recently? Run a crawl audit. Prioritize fixing redirect chains and missing canonicals this week.

Smart tools are now sensing pause behavior, rage clicks, and scroll loops — and using them to trigger on-site conversion nudges.

Pulse Tip: Use session replay tools like Hotjar to mimic this. Add live chat or time-delay offers where drop-off spikes.

CTR is reactive. Share of Search is predictive.

It tells you how much of your category’s search volume you actually own — and how much your competitors are stealing.

Pulse Tip: Track it quarterly. Google Trends is free. And it'll tell you more about brand momentum than 10 A/B tests ever could.

If Google’s automations feel more like a black box than a growth engine…

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