How I recovered $148K in ‘lost’ ROAS data in 14 days

A few months ago, I worked with a DTC baby clothing brand that has 20 stores across the country.

This brand thought their ads had stopped working.

ROAS was tanking. Finance saw 0.9x in Shopify. Meta swore it was 2x.
They were ready to slash spend.

The problem?
Not the ads.
Not the offer.
The data.

Meta was running on 65% match rates. Google was optimizing on bad signals. It’s like coaching a team with the scoreboard turned off.

Here’s what happened next:

🎥 Watch the 5-min breakdown of how we fixed it 

• Day 1–3: Audit & data mapping

• Day 4–10: Server-side rebuild (Meta CAPI, GA4 fixes)

• Day 11–14: QA, launch, watch the dashboards light up

Within 14 days:

• Match rate jumped 65% → 92%+

• Meta & Shopify revenue finally matched

• $148K in “lost” ROAS back in play within 60 days

If you’re spending on Meta or Google, there’s a good chance this is your problem too — and it’s killing scale.

That’s why I’m offering a Free 15-Minute Tracking Audit this week.

📅 Book Your Free Conversions & Attribution Audit to Figure Out How Much $ You’re Leaking

You’ll see:

• How much revenue bad tracking is costing you

• Where the leaks are

• The exact fix to plug them

It’s 100% Free

— Saku
Founder, Paid Media Lab™