How I Recovered $24K in Lost Conversions (in 14 Days)

She thought she was doing everything right.

The founder of a DTC wellness brand.
Creative was converting. CPMs looked solid.
They had just scaled from $30K to $60K/month on Meta in under 90 days.

But then the numbers stopped making sense.

📉 Meta reported 14 purchases.
📈 Shopify said 62.

Same ad. Same spend.
ROAS was suddenly underwater.

Her team blamed the ads.
They rewrote headlines. Tested new angles. Paused budgets.
But nothing changed — because the problem wasn’t performance.

It was visibility.

When she brought me in, I already knew what to look for.

And I saw it immediately:

❌ Match rate: 41%
❌ No deduplication between Pixel & CAPI
❌ GA4 wasn’t recording any checkout events
❌ CRM wasn’t sending revenue back to Meta

The platform wasn’t lying.
It just didn’t know any better.

Meta was blind — and still spending $2K/day.

She wasn’t just under-attributing.

She was making six-figure decisions based on corrupted data.

Here’s what we did in 14 days:

• Ran a forensic-level tracking audit

• Rebuilt everything in server-side GTM

• Implemented Meta CAPI Gateway + deduplication logic

• Synced GA4 Enhanced Conversions with CRM

• Built a custom Looker dashboard showing real ROAS, not wishful thinking

By Day 14:

• Match rate climbed to 93%

• Meta tracked 48 additional purchases

• Over $24,000 in lost revenue resurfaced

• The campaign they almost killed?
  → Turned out it was their top performer.

That’s what the Attribution Recovery System™ is built for.

It’s not about fixing your tags.

It’s about seeing the truth, before your team makes a million-dollar mistake.

👉 Book your free Tracking Risk Audit
We’ll show you what your data’s hiding — and what it’s costing you.

– Saku
Founder, Paid Media Lab™

P.S.
She almost shut the whole campaign down.
All because the data was off by 50%.

Don’t wait for that moment.
👉 Book your Audit

— Saku
Founder, Paid Media Lab Pro™