I automated my job (don't tell my boss)

How I saved my company $34,400 in wasted adspend

Three months ago, I was that guy.

You know the one.

Staying late on Fridays, manually combing through search term reports like some kind of digital archaeologist.

My manager kept praising my "thoroughness" while I slowly died inside, one irrelevant query at a time.

Then I discovered something that changed everything.

I was scrolling through a developer forum at 2 AM (because apparently that's my life now) when I saw a post: "I automated my entire data entry job and got promoted."

The lightbulb moment hit hard.

Why was I manually analyzing thousands of search terms when AI could do it better, faster, and without the 3 PM coffee crash affecting my judgment?

Here's what happened next:

I built a system that pulls my top 100 search terms, feeds them to GPT with a custom prompt, and gives me clean Keep/Negate/Expand recommendations in under 5 minutes.

The results?

  • Found $34,400 in monthly waste I'd been missing

  • Discovered 12 high-intent expansion opportunities

  • Went from 5-hour Friday audits to 5-minute Monday wins

  • Got a "performance recognition" email from my boss last week

The best part? He has no idea I'm using AI. To him, I'm just suddenly amazing at finding optimization opportunities.

Want to know the real secret?

This isn't about replacing your expertise. It's about amplifying it. The AI handles the grunt work, you make the strategic decisions.

I packaged everything into the AI Search Term Analyzer:

  • The exact script I use to pull data

  • My custom GPT prompt that thinks like a media buyer

  • The analysis sheet that spots patterns humans miss

GPT-Powered Search Term Analyzer

Saku | Paid Media Lab

P.S. My boss just asked me to "share my process" with the team. Guess I'll have to train them on this too... ๐Ÿ˜