Is PMax stealing your brand traffic?

Here’s the dirty secret of Performance Max:
It blends brand clicks (easy wins) with cold clicks (wasteful).

The result?
Your reports look like PMax is crushing it… when in reality, it’s riding on your brand name.

That’s why I built this PMax Brand vs. Non-Brand Analyzer Script:

• Pulls your PMax data into a Google Sheet with clear charts

• Separates brand vs. non-brand traffic so you see what’s real

• Reveals how much of your conversions are genuinely incremental

One SaaS team dropped it in and found 68% of their PMax “growth” was just branded conversions. They excluded brand, reallocated spend, and freed $14K/mo for real prospecting.

👉 Grab the PMax Brand vs. Non-Brand Analyzer Script here

If you like this, it’s one of 100+ tools inside Media Lab Pro — dashboards, scripts, GPTs — all built to give you full visibility and stop wasted spend before it happens.

👉 Check out Media Lab Pro here 

Best,
Saku

P.S. Run the script once and you’ll never look at PMax performance the same way.