one question.

one question.

when was the last time you opened Google Ads, Tools, Conversions and actually checked that every conversion action listed there is (a) firing correctly and (b) not being counted twice?

not "when did someone set it up." when did you personally verify it.

if the answer is more than 90 days ago, or never, there is a non-trivial chance your smart bidding is working against you right now.

this is not a theoretical risk. it's the most common thing I find when I look at a new account. and it's almost never caught until performance degrades enough to force an investigation.

the irony: the accounts where it's hardest to find are the ones where performance looks stable. everything is green. CPA seems fine. ROAS looks reasonable.

that's because the error often inflates the conversion count, which makes performance look better than it is, which means no one goes looking.

until one day the client asks why leads are down even though conversions are up.

the check takes 15 minutes manually. the free version is at: https://paidmedialab.com/check

the automated skill that does it in 6 minutes across 100+ checkpoints is at: paidmedialab.com/pack

saku