Paid Media Mistake That Cost Me $17K in 3 Days

Last Friday at 6:47 PM, I got the Slack message every PPC manager dreads.

"Budget's blown. Need to talk Monday."

I'd been running search term audits religiously.

Every morning with coffee, every afternoon before wrapping up.

I was the guy who caught wasteful queries before they hit triple digits.

Until I wasn't.

While I was manually scanning our top 50 search terms each day, a single broad match keyword had been hemorrhaging budget.

"CRM implementation pricing" — $17,000 over the weekend.

Zero conversions. Zero pipeline. Just pure budget burn.

The worst part? I'd seen similar terms before but missed the pattern.

Here's what I realized: Human brains break down at PPC scale.

When you're scanning 100+ search terms daily, the "how to," "DIY," and "free" signals blur together.

You need a system that thinks faster than you do.

That's why I built the GPT-Powered Search Term Analyzer.

Google Sheet + GPT + Ads Script = instant Keep/Pause/Negate decisions.

No more manual scanning. No more $17K weekends.

Instead of 1 hour daily audits, you get:

• Automated query pulls (top 100 by cost)
• Instant GPT decisions with reasoning
• Ready negative lists to upload
• 10 minutes per week total

"Flagged a 'DIY CRM setup' term we'd missed for 3 weeks. Cost us $2,300 with zero conversions. GPT caught it in 12 seconds."

I know what you're thinking: "But I already audit daily..."

So did I. That's exactly how I lost $17K.

Your brain auto-pilots after query #47.

GPT reads every single term with fresh eyes.

⏰ P.S. Early access pricing ($49) ends in 24 hours - then it jumps to $199. Don't pay 4x more while your budget bleeds.

No monthly fees. No complex integrations.

Every day you wait, those queries are quietly draining your account. The tool that could have saved you thousands is ready now.