The $6K/month Leak Hiding in Your Cookie Popup

If Consent Mode isn’t set up right, Smart Bidding and remarketing are already failing.

Most brands have no idea Google just made Consent Mode v2 mandatory.

In plain English, it’s the system that tells Google and Meta if a visitor agreed to tracking. If that “yes” isn’t sent before your tags fire, those conversions are gone.

Here’s the kicker:

  • Smart Bidding “thinks” ads aren’t working and pulls budget

  • Modeled conversions vanish from GA4

  • Remarketing lists stop growing

We audited a brand spending $40K/month. Their cookie banner wasn’t passing the right consent signal. That tiny misfire was costing them about 15% of tracked conversions — roughly $6K/month in invisible revenue.

To help, I put together a free ressource, the Consent Compliance Kit™ – a short, plain-English guide showing exactly how to:


Set up Consent Mode v2
Sync it with your CMP (Cookiebot, OneTrust, etc.)
Debug and fix lost conversions

If you’re running paid ads and aren’t sure your Consent Mode is bulletproof, you’re flying blind.

Download the Free Consent Compliance Kit™ now — before Google’s new rules quietly kill your Smart Bidding and remarketing.

It’s the exact checklist we use in paid audits to recover 15–30% of lost conversions.

And if you want me to check your setup live, book a free 15-min Tracking Audit. We will give you a clear answer on whether you’re safe – and what to fix if you’re not.

👉 Book your free Tracking Risk Audit
We’ll show you what your data’s hiding — and what it’s costing you.

– Saku
Founder, Paid Media Lab™

Don’t wait for that moment.
👉 Book your Audit