New Data: The Unexpected Impact of AI Search on CTR

AI Search Is Quietly Stealing Your Clicks

Your top-ranking page might not be getting the traffic it deserves.

New data from Writesonic shows that AI-generated answers in search results are cannibalizing CTR — even if you hold the #1 spot.

• Fewer clicks = lower ROI from top-of-funnel content

• AI Overviews steal attention before your meta title even loads

• You need to optimize for answer boxes, not just SERPs

The SEO game’s changed. It’s not “how do I rank?” — it’s “how do I stay clickable in an AI-dominated SERP?”

🔗The Impact of AI Search on CTR

🛍️ Google’s Commerce Suite = Next-Gen Ad Stack

Google just expanded its Commerce Media Suite — fusing product feeds, retail media, and targeting into a single ad platform.

• Greater reach across Shopping, YouTube, and Discover

• First-party targeting with full-funnel conversion hooks

• DTC brands get Amazon-level tooling without losing brand control

This is Google’s version of the digital mall. You need a storefront.

🔗 Read: Google Expands Commerce Suite
Read more →

⏳ TikTok Ban Delayed — Until Jan 2025

Another 90-day lifeline. But the countdown is real.

• Your TikTok strategy now has an expiration date

• Use the time to collect first-party data, emails, retargeting lists

• Prepare a creative exit plan — don’t rely on TikTok in Q1

Run your best hooks while the lights are still on.

🔗 Read: TikTok Ban Postponed

📣 The Search Hiring Surge Is Real

Hiring is heating up — and search talent is back in the spotlight.

After a shaky 2023, brands are aggressively hiring performance marketers, SEO leads, media buyers, and analytics operators. And this time? They’re not just hiring for maintenance. They’re hiring for scale.

Why it matters:

• Growth mode is back — companies are investing in top-of-funnel and revamping demand gen

• Remote roles are opening doors to agencies and in-house teams globally

• If you've shipped results (CAC ↓, MRR ↑, CTR ↑), you’ve got leverage

Whether you're browsing or actively looking, this list is pure signal.

Who’s hiring:

• Teachable → SEO Lead – $100–110k – Remote (US)

• Pizza Hut → SEO Product Manager (ASO, AI, Content) – $122–160k – Remote

• LegalZoom → Sr. SEM Manager – $104–167k – Remote

• Asana → Lead Gen Manager, Paid Media – $207–243k – SF

• Carta → Performance Marketing Manager – $148–175k – SF Hybrid

• Single Grain → Paid Media Manager – $200k – LA

• Western Computer, iPullRank, Flow Agency, Uproer, Safe Life, Credible → SEO & SEM roles from $70k to $133k+

🧪 You’re Already in the Lab. Now Try the Pro Vault.

You’ve seen the free tools. You’ve felt the momentum.
But Lite is just the lobby — Pro is where things scale.

$15K+ in AI Tools, Custom GPTs, Scripts, and Scaling Systems for Media Buyers.

Paid Media Lab Pro is where the real work happens.
Where the buyers running $500K/month accounts sharpen their edge and steal hours back from ops.

This is your unfair advantage inside the ad account.
For performance pros who want to scale faster — with fewer tabs open.

What’s inside the lab:
- 30+ Custom GPTs that think like your best media buyer
- 50+ frameworks & SOPs ripped from 7-figure accounts
- 100+ plug-and-play Google Ads scripts
- Looker dashboards that actually tell you what to do next
- 10+ AI agents automating boring ops
- Swipe files, testing calendars, audits, calls — all done for you

It’s $15K+ in tooling.
You get to try it risk-free for 7 days free and after that $49/mo.
Limited to the first 150 buyers. After that, price goes up — and doors close.

🔁 30-Day Guarantee:
If it doesn’t save you 5+ hours this month, I’ll personally refund you.

👉 Tap to Join Paid Media Lab Pro