You ever feel like you’re fighting the algorithm blind?

If you’ve been running ads for a while, you know the feeling.

Campaigns look solid… yet ROAS is garbage.
Meta says one thing. Google says another. Shopify? Completely different.

It’s not your campaigns. It’s not even your creative.
👉 It’s your tracking.

Most accounts I audit are missing 15–30% of revenue in the platform.
That means Smart Bidding, Value-Based Bidding, all the AI stuff… is optimizing on half-truths.

I shot a quick breakdown on why this happens in 2025 (and how to fix it in 14 days).

🎥 Watch the 5-min breakdown of how we fixed it 

— Saku
Founder, Paid Media Lab™