Paid Media Lab

Paid Media Lab

A weekly newsletter for performance marketing pros staying ahead of Meta + Google Ads updates, access insider information, and deploy proven frameworks that drive ROAS.

Archive

This AI assistant just saved me 2 hrs/week (here’s how)

This AI assistant just saved me 2 hrs/week (here’s how)

Your weekly ad account review... in 57 seconds

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$72K/mo brand — tracking was the bottleneck, not the ads

$72K/mo brand — tracking was the bottleneck, not the ads

They thought their ads were failing. The truth? 30% of revenue was invisible.

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When your client asks “why don’t the numbers add up?

When your client asks “why don’t the numbers add up?

When Meta says one thing, Google says another, and Shopify doesn’t line up with either...

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How I recovered $148K in ‘lost’ ROAS data in 14 days

How I recovered $148K in ‘lost’ ROAS data in 14 days

And why your campaigns might be leaving the same on the table right now.

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You ever feel like you’re fighting the algorithm blind?

You ever feel like you’re fighting the algorithm blind?

When Meta says one thing, Google says another, and Shopify doesn’t line up with either...

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The free script that catches bad Google Ads changes instantly

The free script that catches bad Google Ads changes instantly

Stop unapproved edits before they tank your performance.

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The $6K/month Leak Hiding in Your Cookie Popup

The $6K/month Leak Hiding in Your Cookie Popup

If Consent Mode isn’t set up right, Smart Bidding and remarketing are already failing.

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How I Recovered $24K in Lost Conversions (in 14 Days)

How I Recovered $24K in Lost Conversions (in 14 Days)

She was scaling past $60K/month—until her numbers stopped making sense.

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You’re Leaking $10K/month. It’s Not Your Ads.

You’re Leaking $10K/month. It’s Not Your Ads.

Bad tracking feeds bad data into Meta and Google. Here's how to fix it in 14 days.

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The free script that exposed 17 winning ads

The free script that exposed 17 winning ads

Most accounts are running the wrong ads

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If I was starting over in paid media...

If I was starting over in paid media...

The vault of 100+ tools I wish I had when I was scaling alone.

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Steal this UTM builder I use every day

Steal this UTM builder I use every day

The free tool I built to fix broken attribution in 15 seconds.

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